{"title":"September SALE","description":"\u003cp\u003eEnd of season sale.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSelection of wool throws and Blankets Up to -25%\u003c\/li\u003e\n\u003cli\u003eMa-ia and Moomin clothing -30%\u003c\/li\u003e\n\u003cli\u003eExtra -20% from already reduced clothing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"maria-wool-throw-130x180cm-grey-white","title":"Maria Wool Throw 130x180cm, Grey-White","description":"\u003cp\u003eMaria wool throw is made from 100% New Zealand and Scandinavian wool, designed and made in Finland. Effortlessly draped over a couch or thrown on a bed, the Maria throw's classic pattern suits any home. A great gift idea to celebrate some of life's big occasions or as a treat for yourself!\u003c\/p\u003e\n\u003cp\u003e100% wool offers exceptional softness and warmth. Made only from the highest quality wool, these throws are super soft on the skin and will bring years and years of wear. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMaterial:\u003c\/strong\u003e  100% pure new wool from New Zealand and Scandinavia\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e130x180cm + fringe\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDesigner:\u003c\/strong\u003e Team Lapuan Kankurit\u003c\/p\u003e\n\u003cp\u003eMade in Finland\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare instructions:\u003c\/strong\u003e Hand wash at max. 30°C or dry clean. If using powder detergent, dissolve it in plenty of water. Immerse the blanket in the water and wash immediately. Squeeze gently. Do not scrub, stretch or wring out. Rinse thoroughly and squeeze out most of the water. Press the blanket between towels until half-dry and leave it to dry in an airy space. Do not tumble dry. Iron with a damp cloth, max. 150°C.\u003c\/p\u003e","brand":"Lapuan Kankurit","offers":[{"title":"Default Title","offer_id":39935781371969,"sku":"6417695124012","price":219.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0437\/1145\/products\/Maria-grey.jpg?v=1691209404"},{"product_id":"maria-wool-throw-130x180cm-black-grey","title":"Maria Wool Throw 130x180cm, Black-Grey","description":"\u003cp\u003eMaria wool throw is made from 100% New Zealand and Scandinavian wool, designed and made in Finland. Effortlessly draped over a couch or thrown on a bed, the Maria throw's classic pattern suits any home. A great gift idea to celebrate some of life's big occasions or as a treat for yourself!\u003c\/p\u003e\n\u003cp\u003e100% wool offers exceptional softness and warmth. 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Because there is no summer without strawberries!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShort inseams\u003c\/li\u003e\n\u003cli\u003eElastic waistline with white drawstring\u003c\/li\u003e\n\u003cli\u003eSlant pockets on the sides\u003c\/li\u003e\n\u003cli\u003eBack pocket\u003c\/li\u003e\n\u003cli\u003eCuff ruffles\u003c\/li\u003e\n\u003cli\u003eWhite Ma-ia Family label at side seam\u003c\/li\u003e\n\u003cli\u003eMade from soft and ecologic organic cotton\u003c\/li\u003e\n\u003cli\u003eProduced according to Oeko-Tex standards\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ma-ia","offers":[{"title":"116cm \/ 6 Years","offer_id":49307999961375,"sku":"6416845113357","price":49.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0437\/1145\/files\/Fragola-s.png?v=1726348307"},{"product_id":"ma-ia-larissa-kids-paperbag-shorts-coral","title":"Ma-ia Larissa Kids' Paperbag Shorts, Coral","description":"\u003cp\u003eLovely children’s paperbag shorts, in coral, with an elastic waistline have a frill, a bow, large patch pockets, and a comfortable fit. The adorable details make these a summer favourite, because they go with festive shirts and casual clothing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShort inseams\u003c\/li\u003e\n\u003cli\u003eElastic waistline with frills\u003c\/li\u003e\n\u003cli\u003eLarge patch pockets taskut\u003c\/li\u003e\n\u003cli\u003eBack pocket\u003c\/li\u003e\n\u003cli\u003ePocket on the waistline\u003c\/li\u003e\n\u003cli\u003eWhite Ma-ia Family label at side seam\u003c\/li\u003e\n\u003cli\u003eMade from trendy, textured and comfortable slub cotton\u003c\/li\u003e\n\u003cli\u003eProduced according to Oeko-Tex standards\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ma-ia","offers":[{"title":"116cm \/ 6 Years","offer_id":49308163277087,"sku":"6416845113531","price":49.9,"currency_code":"NZD","in_stock":true},{"title":"134cm \/ 9 Years","offer_id":49308163375391,"sku":"6416845113562","price":49.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0437\/1145\/files\/Larissa.png?v=1726349167"},{"product_id":"merri-kids-trousers-orange","title":"Merri Kids Trousers, Orange","description":"\u003cp\u003eBright orange trousers are made of soft, velvety material. They are a great wardrobe staple for everyday wear and festive occasions!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong children’s trousers\u003c\/li\u003e\n\u003cli\u003eAdjustable waistline with drawstrings\u003c\/li\u003e\n\u003cli\u003eSlant pockets on the sides\u003c\/li\u003e\n\u003cli\u003eWhite Ma-ia Family label at side seam\u003c\/li\u003e\n\u003cli\u003eTrouser cuffs\u003c\/li\u003e\n\u003cli\u003eMade from soft, comfortable, and elastic corduroy jersey\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ma-ia","offers":[{"title":"116cm \/ 6 Years","offer_id":49362809782559,"sku":"6416845099194","price":45.0,"currency_code":"NZD","in_stock":true},{"title":"122cm \/ 7 Years","offer_id":49362809815327,"sku":"6416845099200","price":45.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0437\/1145\/files\/Screenshot-2024-09-18-at-7-41-07-PM.png?v=1726645647"},{"product_id":"merri-kids-trousers-dark-blue","title":"Merri Kids Trousers, Dark Blue","description":"\u003cp\u003eLong trousers in a deep, smoke-blue colour are soft to the touch and full of fun details. The versatile trousers are great for everyday use and can be dressed up for festive moments.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong trousers\u003c\/li\u003e\n\u003cli\u003eAdjustable waistline with drawstrings\u003c\/li\u003e\n\u003cli\u003eSlant pockets on the sides\u003c\/li\u003e\n\u003cli\u003eTrouser cuffs\u003c\/li\u003e\n\u003cli\u003eMade from super-soft college blend jersey\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ma-ia","offers":[{"title":"116cm \/ 6 Years","offer_id":49364043366687,"sku":"6416845077420","price":59.9,"currency_code":"NZD","in_stock":true},{"title":"122cm \/ 7 Years","offer_id":49364043399455,"sku":"6416845077437","price":59.9,"currency_code":"NZD","in_stock":true},{"title":"128cm \/ 8 Years","offer_id":49364043432223,"sku":"6416845148373","price":59.9,"currency_code":"NZD","in_stock":true},{"title":"134cm \/ 9 Years","offer_id":49364043464991,"sku":"6416845148380","price":59.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0437\/1145\/files\/Screenshot-2024-09-18-at-9-23-38-PM.png?v=1726651755"},{"product_id":"paraiso-paradise-baby-body-long-sleev-tropical-rose","title":"Paraiso Paradise Baby Body Long Sleeve, Tropical Rose","description":"\u003cp\u003eLight pink, long-sleeved babies’ bodysuit with snap buttons. 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What a perfect moment to play with all our friends!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong sleeves\u003c\/li\u003e\n\u003cli\u003eWhite snap buttons on the shoulder\u003c\/li\u003e\n\u003cli\u003eWhite Ma-ia Family label at side seam\u003c\/li\u003e\n\u003cli\u003eThree snap buttons in the bottom\u003c\/li\u003e\n\u003cli\u003eRuching on the bottom for more diaper room\u003c\/li\u003e\n\u003cli\u003eMade from soft and comfortable ecologic organic cotton jersey\u003c\/li\u003e\n\u003cli\u003eProduced according to Oeko-Tex standards\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ma-ia","offers":[{"title":"74cm \/ 7-9 Months","offer_id":49371799781663,"sku":"6416845097381","price":35.0,"currency_code":"NZD","in_stock":true},{"title":"86cm \/ 12-18 Months","offer_id":49371799847199,"sku":"6416845097404","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0437\/1145\/files\/Screenshot-2024-09-18-at-9-42-13-PM.png?v=1726696690"},{"product_id":"paraiso-paradise-kids-dress-long-sleeve-tropical-rose","title":"Paraiso Paradise Kids Dress Long Sleeve, Tropical Rose","description":"\u003cp\u003eBeautiful pink A line dress with pockets, ruffled neckline and sleeves. 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What a perfect moment to play with all our friends!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong raglan sleeves with cuff ruffles drape well\u003c\/li\u003e\n\u003cli\u003eA line\u003c\/li\u003e\n\u003cli\u003eBeautiful ruffled neckline\u003c\/li\u003e\n\u003cli\u003eWide frilly hem\u003c\/li\u003e\n\u003cli\u003eWhite Ma-ia Family label at side seam\u003c\/li\u003e\n\u003cli\u003eMade from soft and comfortable cotton jersey\u003c\/li\u003e\n\u003cli\u003eProduced according to Oeko-Tex standards\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ma-ia","offers":[{"title":"92cm \/ 2 Years","offer_id":49371982004511,"sku":"6416845098593","price":60.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0437\/1145\/files\/Screenshot-2024-09-19-at-10-05-42-AM.png?v=1726697447"},{"product_id":"paraiso-paradise-laura-dress","title":"Paraiso Paradise Laura Dress, Tropical Rose","description":"\u003cp\u003eLight pink, long-sleeved women’s dress has an A line cut, and a wide frilly hem. 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What a perfect moment to play with all our friends!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong, full sleeves fit well\u003c\/li\u003e\n\u003cli\u003eA line\u003c\/li\u003e\n\u003cli\u003eWide, frilly he\u003c\/li\u003e\n\u003cli\u003eTwo buttons and a seam at the neck\u003c\/li\u003e\n\u003cli\u003eWhite Ma-ia Family label at side seam\u003c\/li\u003e\n\u003cli\u003eFabric has a muted, shiny finish\u003c\/li\u003e\n\u003cli\u003eMade from beautifully draping, recycled Ecovero viscose\u003c\/li\u003e\n\u003cli\u003eProduced according to Oeko-Tex standards\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ma-ia","offers":[{"title":"XSmall","offer_id":49372172484895,"sku":"6416845100531","price":189.9,"currency_code":"NZD","in_stock":true},{"title":"Small","offer_id":49372172517663,"sku":"6416845100548","price":189.9,"currency_code":"NZD","in_stock":true},{"title":"XLarge","offer_id":49372172615967,"sku":"6416845100579","price":189.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0437\/1145\/files\/Screenshot-2024-09-19-at-10-16-44-AM.png?v=1726698300"},{"product_id":"paraiso-paradise-liisi-shirt-dress-tropical-rose","title":"Paraiso Paradise Liisi Shirt Dress, Tropical Rose","description":"\u003cp\u003eLight pink, long-sleeved women’s shirt dress has an A line cut, collar, buttons, and a detachable belt. The shirt dress is very versatile, and it can be worn as a jacket or shirt. The light pink dress has the lovely Paraiso print. Blonde model is 173 cm tall and wears size M.\u003c\/p\u003e\n\u003cp\u003eToucans are looking around. I wonder what adventures await them? Large leaves and flowers look beautiful together, and oh – there is a blue butterfly, too! What a perfect moment to play with all our friends!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStraght cut\u003c\/li\u003e\n\u003cli\u003eClassic collar neckline\u003c\/li\u003e\n\u003cli\u003eLong sleeves with buttons and slits\u003c\/li\u003e\n\u003cli\u003ePleats on the chest\u003c\/li\u003e\n\u003cli\u003eRounded hem with side slits\u003c\/li\u003e\n\u003cli\u003eDetachable belt\u003c\/li\u003e\n\u003cli\u003eFull-length button placket\u003c\/li\u003e\n\u003cli\u003eFabric has a muted, shiny finish\u003c\/li\u003e\n\u003cli\u003eMade from beautifully draping, recycled EcoVero viscose\u003c\/li\u003e\n\u003cli\u003eProduced according to Oeko-Tex standards\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Ma-ia","offers":[{"title":"Large","offer_id":49372354085151,"sku":"6416845100500","price":199.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0437\/1145\/files\/Screenshot-2024-09-19-at-10-31-55-AM.png?v=1726698971"},{"product_id":"moomin-mys-party-kids-skirt-peach","title":"Moomin My's Party Kids Skirt, Peach","description":"\u003cp\u003ePeach-coloured, children’s skirt has an elastic waistline and two, layered frills. The skirt has the energetic My’s Party print\u003c\/p\u003e\n\u003cp\u003eLittle My is planning a party! She is hustling and bustling, running from one place to another. There are gifts, a cake, and decorations. But what is missing? Primadonna’s horse and a cat are looking at Little My’s fussing. How lovely, they must be invited!\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eElastic waistline\u003c\/li\u003e\n\u003cli\u003eRounded hem\u003c\/li\u003e\n\u003cli\u003eFrilly hem with two layers\u003c\/li\u003e\n\u003cli\u003eWhite Moomin label on the side seam\u003c\/li\u003e\n\u003cli\u003eMade from comfortable, soft, and ecologic organic single jersey cotton\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Moomin","offers":[{"title":"92cm \/ 2 Years","offer_id":49376339099935,"sku":"6416845089942","price":20.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0437\/1145\/files\/Screenshot-2024-09-19-at-3-42-02-PM.png?v=1726717653"},{"product_id":"moomin-mys-party-baby-body-long-sleeve-peach","title":"Moomin My's Party Baby Body Long Sleeve, Peach","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Source Sans Pro',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #333333; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003ePeach-coloured long-sleeved babies’ bodysuit with snap buttons has the energetic My’s Party print.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Source Sans Pro',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #333333; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eLittle My is planning a party! She is hustling and bustling, running from one place to another. There are gifts, a cake, and decorations. But what is missing? Primadonna’s horse and a cat are looking at Little My’s fussing. How lovely, they must be invited!\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong sleeves\u003c\/li\u003e\n\u003cli\u003eWhite snap buttons on the shoulders\u003c\/li\u003e\n\u003cli\u003eThree snap buttons in the bottom\u003c\/li\u003e\n\u003cli\u003eRuching in the bottom creates diaper room\u003c\/li\u003e\n\u003cli\u003eMade from soft and ecologic organic cotton.\u003c\/li\u003e\n\u003cli\u003eProduced according to Oeko-Tex standards\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Moomin","offers":[{"title":"80cm \/ 10-12 Months","offer_id":49379263316255,"sku":"6416845086729","price":24.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0437\/1145\/files\/Screenshot-2024-09-19-at-3-37-42-PM.png?v=1726730358"},{"product_id":"moomin-mys-party-baby-body-dress-peach","title":"Moomin My's Party Baby Body Dress, Peach","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Source Sans Pro',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #333333; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003ePeach-coloured long-sleeved babies’ bodysuit dress has a bodysuit bottom for good fit and comfort. The dress has the energetic My’s Party print.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Source Sans Pro',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #333333; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eLittle My is planning a party! She is hustling and bustling, running from one place to another. There are gifts, a cake, and decorations. But what is missing? Primadonna’s horse and a cat are looking at Little My’s fussing. How lovely, they must be invited!\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLong sleeves\u003c\/li\u003e\n\u003cli\u003eAline, wide hem\u003c\/li\u003e\n\u003cli\u003eWaist cut\u003c\/li\u003e\n\u003cli\u003eBodysuit bottom under the hwm helps with comfort and fit\u003c\/li\u003e\n\u003cli\u003eWhite snap buttons on the shoulders\u003c\/li\u003e\n\u003cli\u003eThree snap buttons in the bottom\u003c\/li\u003e\n\u003cli\u003eMoomin label on the side seam\u003c\/li\u003e\n\u003cli\u003eMade from soft and ecologic organic cotton.\u003c\/li\u003e\n\u003cli\u003eProduced according to Oeko-Tex standards\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Moomin","offers":[{"title":"62cm \/ 2-3 Months","offer_id":49380439621919,"sku":"6416845086835","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0437\/1145\/files\/Screenshot-2024-09-19-at-8-32-00-PM.png?v=1726734981"},{"product_id":"moomin-lilypond-baby-dress-mint","title":"Moomin Lilypond Baby Dress, Mint","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Source Sans Pro',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #333333; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eLovely, mint green, long-sleeved babies’ dress has a lovely fit and a ruffled hem. The dress has the Lilypond print.\u003co:p\u003e\u003c\/o:p\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-bottom-alt: auto; background: white;\"\u003e\u003cspan style=\"font-family: 'Source Sans Pro',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; color: #333333; mso-font-kerning: 0pt; mso-ligatures: none; mso-fareast-language: EN-GB;\"\u003eOh, what a lovely lily pond, filled with water lily flowers! Moomintroll and Snorkmaiden are sitting in a large water lily boat and studying the pond’s wildlife. 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