Pippi Longstocking is one of the world's most beloved children's book characters – strong, independent, and full of mischief. With her red braids, freckles, and unwavering confidence, she has inspired generations since Astrid Lindgren first introduced her in 1945. This year, she turns 80.

A towel from Ekelund is always a good idea. Their range includes patterns and styles to suit all interior designs and rooms, whether you want to use them in the bathroom, kitchen, or as a placemat on the table.

Ekelund textiles are easy to care for. After washing, simply shake out the towel and hang it to dry, allowing you to reuse it time and time again while maintaining its high quality.

All our textiles are made from 100% organic raw materials and sustainably produced at our mill in Horred, Sweden. They are GOTS-certified and also approved by the Swedish royal court – a recognition Ekelund are very proud of.