A soft but posable Moominmamma makes a great friend.

Moominmamma is loved by all for being a gentle soul – and making Moominvalley-famous jam!

Moominmamma is the kind mother figure of Moominvalley, an easily approachable, calm and composed. Moominmamma sees to that a warm and safe atmosphere prevails in Moominhouse. If there ever is a problem or anyone in need of comfort, Moominmamma to the rescue! A slice of pancake, a kind word expressed in a soft tone, whatever is needed.

Moominmamma is identified by her red and white apron and her black handbag that, if you ever got to look inside, would reveal such necessities as string and tummy powder.

Filled with fiberfill and plastic bean-like pellets, the plush is posable yet soft and smooth. As a beanie plush, Sniff can be positioned sitting on the edge of a shelf, looking at the occupant of the room colouring, sleeping, and playing with other toys, but always ready for play. The toy is just the right size to be taken along to trips but big enough to be cuddled.